UX Research & Design
|Role: UX Researcher & Designer
|Duration: 1 week
|Tools: Balsamiq, Sketch; Photoshop
CTExcel Marketing Webpage
中国电信携号转网活动页面
Aim
The aim is to create webpages for promoting Mobile Number Portability (MNP) campaign.
Solution
Attract potential users to change operators thorough campaign webpages and friendly interaction interfaces.
Research methods
Secondary research
One-day research has been conducted to get to know more about language e-learning, including language learning platforms, advantages and issues.
Competitive analysis
Survey & Interview
10 survey and 3 interview have been conducted to learn more about target users.
User test
3 user tests have been conducted to find out what are the pain points that we should focus on and make some changes.
Key design ideas:
Two personas and user journeys has been created based on user research results in order to present interesting results and design insights.
Design process
Wireframes
The final prototype
My final solution was divided into two sections, one is step instruction and the other one is the entrance of moving service with the original phone number, in order to keep the interface simple. According to the user research, users have concern that the process might be difficult. So the instruction section is designed to clearly show the details to help users predict all of the following steps. Once clicking “Start” button, in-time feedbacks will be provided during every step to help users confirm they are in what state.
Registration and automatically renew are two key points which can raise user stickiness. Therefore, more reminders and different types of reminder will be provided during the process. And clear instruction of how to turned off automatically renew is necessary to be added in order to banish users concerns of property loss.
Yiqing Ling 