Serious board game design

|Individual project

|Role: UX& UI Researcher, Designer

|Duration: 1 month

|Tools: paper, pens, wordpress

Visit the game official website for more information here:

Pitch

Problem

Pangolins eat termites and protect forests objectively. Weak ability of propagation gives their hidden danger of extinction. However, bigger factor of making them endangered is human activity. IUCN (International Union for Conservation of Nature) rates China Pangolins as “Critically Endangered”(CR), which is more endangered than Chinese national treasure, Giant Pandas. Some Chinese people think Pangolin meat is a kind of food resources with some high nutritional values and healthy functions. Also, the scales of the pangolin are thought to be beneficial as a kind of traditional medicine. Poaching is one of the biggest threats.

Target users

Chinese teenagers and all teenagers who live in China aged between 14 and 25

Solution

By playing the board game, give Chinese teenagers a chance to get to know more about pangolins and raise their awareness of serious problem.

Design process

DOWNLOAD PLAYTESTING REPORT

Outcome

This game design work has been selected as one of the outstanding student projects and included into the blog post about Michigan State University Serious Game Graduate Certificate Program (http://gamedev.msu.edu/blog-serious-game-projects/).